Oral Biology and Restorative Dentistry

Dental Products and Marketing

Dental products can be classified into various subcategories like diagnostics, drugs and pharmaceuticals, equipment and materials, whitening products, etc. Over the counter products include toothpaste, powered toothbrushes, manual toothbrushes, water pik devices and mouthwashes. The quality of treatment depends on the quality of product used for the treatment.Marketing is key to success for any business, and dentistry is not exception to that. Because of the boom in information technology, general dental patients are more aware of the options available to them; this makes marketing a challenge for both manufacturing companies and dentists for their respective products and services. Some platforms and methods used by manufacturing companies and dentists for marketing include: Website, search engine optimization, online reputation management and branding.